Availability The price and quality of a. There however is a lower propensity of buyers with the substitutes as they seem to be less effective compared to Apple products and the brand establishment makes consumers prefer Apple products over substitutes Ferguson 2019. Porter S 5 Forces Model Take note of the following factors. . Customers can easily switch between products. Buyers then have the opportunity to make a performanceprice trade-off. Switching cost is the loss or the extra cost you incur from leaving the option you were using for. What is the Threat of Substitution. It makes the consumers choose substitute products. For that reason substitutes as they are also known for can limit the profitability of your business and must. Low There exist many substitutes in the market. Substitute products have higher. In general the more substitute products that. John Park Texas AM University jlp...